In the Age of AI, Why Do Humans Still Speak To…Humans?

Photo by Ben Sweet on Unsplash

People often forget that when given the choice, most customers with a problem will opt to speak to a human.

Now of course AI is taking over customer support — understandably so — but if you want to charge a premium for your services, human support is still the way to go.

Why is human-first support still so important?